Sara Lee, go back in the kitchen and make new cupcakes!
Open letter to Sara Lee about Sara Lee Chocolate Creme Cupcakes
Dear Sara Lee,
There was a time when I think I survived on your baked goods. Sara Lee Chocolate Iced Brownies (frozen) were a staple, and I ate them frozen, by golly! I also gobbled Sara Lee Cheesecake (chocolate, preferably) and I think it was you who made one of the best frozen treats I’ve ever had: brownies and ice cream together with chocolate couverture in an ice cream bar — which I only had ONE BOX of, darn it, when I found it in a Trader Joe’s for some reason. Why you discontinued (killed) that one, I’ll never know.
Hostess Cupcakes: intellectual copyright design infringement? Not on food!
But these Chocolate Creme Cupcakes (which you spelled Crème, for some odd French reason) are not worthy of your esteemed name, Ms. Lee!
The decorations are derivative, of course. Like many bakeries, you were quick to capitalize on Hostess’s filing for bankruptcy, trying to grab that iconic brand placement. Only, instead of the squiggly curly white Hostess icing on top, you went with stripes. Okay, the preppie look works for me. You kept the shot of the inside, showing the white cream (creme?). And the red box is great.
But…these Sara Lee cupcakes have no taste at all. None. They are dry, and worthless as food. Fast food baked goods are allowed to have taste, you know: Devil Dogs, Hostess, Yodels, (same as Drake’s Cakes?) and especially all the varieties of Tastykakes…they all have distinctly different tastes, including the fillings. (I just read that Drake’s Devil Dogs & Yodels are now owned by Hostess…)
So it’s possible to make tasty snack cakes, Sara Lee. I know you love spending time in the kitchen, so won’t you please go back in there and come out with something worthy of your quality name?
Love,
Donna
What others are saying about Sara Lee Chocolate Creme Cupcakes
I was surprised to see this on Amazon. (not in stock for the moment.) Only 3 stars.
OReviews are mixed, but not very good. Ooh, someone was disappointed. “tlastes like cardboard mixed with plastic and lighteu fluid.” Was that necessary?? But the Night Owl Mama thought they were so very good that she gives them to her kids, and had a giveaway of them. 🙂
I found some other mommy bloggers who did the same thing. Maybe they’re right and I’m wrong. {you know that couldn’t possibly be true…}
Where to buy?
Everywhere? Walmart has Sara Lee cupcakes. Amazon doesn’t. But describes them as having a classic mild cheese taste. True, check it out! 🙂 Amazon does have over 100 other varieties of Sara Lee.
Last Bite
1 star.
Extra: The luscious tin of Hershey’s cocoa above is an illustration from an old cooking pamphlet called Hershey’s Index Recipe Book, which I am fortunate enough to own. Dig those 1930’s colors!
